Dubai headquartered mobile phone brand, XTOUCH, has announced that it has signed a partnership agreement with National Store to enhance the retail presence of the XTOUCH brand in the United Arab Emirates.

For the past 50 years, National Store has been at the forefront of servicing its customers with innovative products and high-quality services and support. The company represents several of the major global brands such as Canon, Moser, SanDisk, and Western Digital among others.

“In past 10 years, XTOUCH as a brand has grown up phenomenally well and we are committed to provide the best in class products, backed by latest technology innovations to offer the most cost effective products ensuring happiness and satisfaction to our customers,” said Farhad Khan, vice president at XTOUCH.

“We are confident that this partnership with National Store will help us further strengthen our retail presence in the UAE and enable us to reach out to a wider customer base across the country,” he added.

Expressing his happiness about the new partnership with XTOUCH, the General Manager for National Store, Salah Khoory said: “We are glad to be associated with XTOUCH, a brand well known for its quality and affordability. With our specialist distribution model and an exciting range of XTOUCH product portfolio creates a compelling value proposition for retailers.”

XTOUCH boasts a range of smart phones feature phones and accessories, prioritising product quality and value for money over its entire range of products.