LIC Webinar: Brand Marketing and Sales Impact

Highlights

LIC Strategy Execution Series
Aligning Marketing, Operations, and Products
To Create a Deliverable Value Proposition
PART 2

Brand Marketing & Sales Impact 
An LIC Marketing & Distribution Webinar
Presented by Heaton Consulting
July 25, 2024, 2-3:30 p.m. Eastern*

Growing a company takes time and considerable resources. To improve the return on investments in revenue generation, it is important to understand how each component contributes to the overall goal and key steps to creating a fully integrated plan. Improvements in brand management, marketing, sales and distribution systems will deliver measurable results in attracting and retaining of customers who can be advocates for your company.

This session will examine the role of Brand Management, Marketing, Sales, and Distribution Systems in revenue generation. Panelists will discuss how customer assessments (customer preferences, segmentation, buyer personas, and prospect profiling) coordinated with corporate planning creates stronger internal alignment – enhancing performance and strengthening the brand promise with external stakeholders.

*This webinar will be part of the 2024 LIC Marketing & Distribution Virtual Meeting, July 25, 2024. If you’re planning to attend the Marketing & Distribution Meeting your registration will automatically include the webinar. Participants not planning to attend the full meeting are welcome to register here to attend just this webinar. Please note that the session time may change as plans for the full meeting are completed. Questions? Contact lic@loma.org.

Who Should Attend

This webinar will be valuable for CEOs, COOs, CMOs, project management executives and other senior management of small-to-midsize life and annuity companies and fraternal organizations.

LIC Strategy Execution Series

This is the second of a three-part series presented by Heaton Consulting for LIC members, on how aligning marketing, operations, and products will create a deliverable value proposition to agents and consumers. 

Part 1: Brand Promise + Strategy Execution = Positive Outcomes (An LIC Operations/Project Management Committee Webinar, April 24, 2024)
Goal:  Understand how harnessing the inter-relationships between all facets of the insurance organization will improve individual components and overall performance.

Part 2: Brand, Marketing and Sales Impact (To be presented at the LIC Marketing & Distribution Virtual Meeting, July 25, 2024)
Goal: Understand how customer assessments (customer preferences, segmentation, buyer personas, and prospect profiling) coordinated with corporate planning creates stronger internal alignment – enhancing performance and strengthening the brand promise with external stakeholders.

Part 3: Operations and Innovation (To be presented at the LIC Operations Committee Meeting, September 24-25, 2024)
Goal: Understand how to improve decision-making and outcomes when pursuing large operational investments.

Hold your spot by contacting lic@loma.org

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