Stellantis shakes up sales organization in North America

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Stellantis has updated its corporate sales structure in North America to increase its focus on both business-to-business and business-to-consumer sales, according to a company press release Friday. The moves include executive appointments that take effect March 1.

The automaker named Jason Stoicevich as senior vice president for retail sales in the U.S. He will oversee the automaker’s U.S. retail sales network, including roughly 2,600 dealers, and lead the automaker’s sales planning and incentives — including retail sales promotions — dealer relations and field operations. He previously served as president of Stellantis Canada and head of the Fiat brand in North America. 

Stellantis also appointed Jeff Kommor as senior vice president of commercial sales. As the new head of the company’s B2B sales channel, he will be responsible for growing the automaker’s fleet, government and other B2B vehicle sales. Kommor previously served as the head of U.S. sales for Stellantis.

“In this time of incredible change, we are realigning our sales organization into two distinct units that will explore and realize deeper growth potential for both B2B and B2C,” said Carlos Zarlenga, COO of Stellantis North America, in a press release. “Jeff and Jason are experienced leaders who know the power of our brands and the untapped potential of the electric vehicles we are about to unleash in the marketplace.” 

In addition, Jeff Hines will replace Stoicevich as president of Stellantis Canada. He previously served as Stellantis’ vice president of U.S. fleet sales and operations. Earlier in his career, Hines was head of the Jeep brand for the Europe, Middle East and Africa region. 

The changes come as Stellantis prepares to ramp up electric vehicle production and grow its commercial vehicle business, Pro One, in the U.S.

The automaker plans to invest nearly $53 billion in EVs over the next decade, aiming for EVs to account for 100% of its passenger car sales in Europe and 50% of its passenger car and light-duty truck sales in the U.S. by 2030.

Stellantis also wants to double the revenue of its commercial vehicle business by 2030. Those plans include an additional 5 billion euros in recurring revenue for connected vehicle services.

The automaker in January announced that Zarlenga, who joined Stellantis in 2022 as president of its Mexico operations, would replace Mark Stewart as North America COO on Feb. 1, who left the company to become CEO of Goodyear Tire & Rubber Co.


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