Xeneta appoints chief product officer  

Mr Brocca joins from Amazon where he was head of product for global transport technology, helping scale and run one of the largest transport networks on earth. He has also served as MSC’s director of business transformation.

He said, “Amazon showed me the importance of working backwards from the customer and how a best-in-class tech company is run. When you are transforming an industry, you must think long term. What we think is needed today may not be what’s needed tomorrow, so it is a continuous pursuit of innovation.”

The company is set to launch the next generation of its platform in 2024 with previews being showcased at the TPM24 industry summit in Long Beach, California at the beginning of March. Xeneta said Mr Brocca will further develop the company’s platform, which already calls upon more than 400M crowdsourced datapoints on ocean and air freight shipping rates to bring transparency to an otherwise opaque market.

Mr Brocca said it will aim to solve customer’s problems with the traditional, more inefficient ways of closing a tender. “I have witnessed first-hand businesses across the freight industry with slow and inefficient processes, tendering departments working overtime every day for three months and still taking weeks to close a tender – then doing this again and again over multiple rounds.

“There is a lack of visibility in the market on how much businesses should be paying for ocean and air freight.”

In the long term, the company wants the Xeneta platform to deliver greater personalised insights for individual customers getting across relevant data within the right context to shorten the time it takes for customers to identify the most relevant insights for their business.

“I see my job as bringing clarity and focus on how the products we are launching today are supportive of the longer-term vision to change the way freight is bought and sold,” Mr Brocca said.

His appointment follows the appointment of Tonia Luykx as chief revenue officer and Hugo Grimston as chief finance officer in the past 12 months.

Xeneta chief executive Patrik Berglund remarked, “I knew we needed a global talent who brings a unique understanding of the Xeneta platform, the problems we are trying to solve for customers and our vision for the future.”

“Fabio also fits seamlessly into the special Xeneta culture, so it feels like we have found a needle in a haystack and I am delighted to welcome him on board.”


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