E-commerce company e& enterprise has recently announced a strategic partnership with Payit from First Abu Dhabi Bank (FAB) to enhance payment acceptances and improve customer satisfaction for businesses in the UAE. This partnership aims to support the UAE’s transition to a cashless society by offering accessible payment options for all users.
Through the integration of e& enterprise’s Payment as a Service (PaaS) Layer, businesses can provide their customers with a seamless and secure payment experience using Payit’s advanced digital wallet technology. This collaboration is expected to drive digital payment adoption rates, increase conversion rates, and ultimately enhance overall customer satisfaction.
Miguel Angel Villalonga, COO of e& enterprise, expressed his enthusiasm for the partnership with Payit, stating that it represents a significant step towards enabling digital transformation and cashless payments for businesses. By leveraging the Payment as a Service platform, businesses will have access to a secure and comprehensive payment acceptance ecosystem, empowering them to offer customers a frictionless payment experience.
Nitin Bhandari, SVP and Head of Wallet at FAB, reiterated the bank’s excitement to partner with e& enterprise and integrate their digital wallet technology into the PaaS platform. This collaboration will allow merchant partners using the platform to accept digital payments directly from Payit wallets without additional technical enhancements or investments. The Payit digital wallet aims to expand its reach and provide consumers with the convenience of cashless transactions.
e& enterprise’s vision is to provide businesses of all sizes with secure, reliable, and customizable payment acceptance solutions to facilitate their digital transformation. With a focus on customer satisfaction and innovative digital payment tools, e& enterprise aims to be a valuable digital transformation partner for businesses in the UAE across various industries.
With its proprietary PaaS platform and extensive experience in the region, e& enterprise is driving the adoption of digital payments in industries such as retail, fashion, tourism, hospitality, insurance, real estate, and car rentals. FAB’s Payit, launched in 2018, is the UAE’s first fully featured digital wallet designed to support the transition to a cashless society. It offers a range of services including international money transfers, peer-to-peer payments, merchant payments, bill payments, and local bank transfers.
