Citypress, a leading communications agency, has announced a significant investment of £1m over the next three years to enhance its creative expertise. The agency aims to strengthen its creative capabilities under the leadership of Paddy Smyth, who has been appointed as the new Creative Director.
With over a decade of experience at Golin, Smyth brings a wealth of knowledge and expertise to his new role. During his time at the London agency, he worked with renowned brands such as Premier Inn, Worldpay, and TRESemmé, serving as the Associate Creative Director.
Smyth expressed his vision for Citypress, stating, “My focus will be to build on Citypress’ excellent creative foundation to drive impactful campaigns that create meaningful change. There is huge momentum behind the agency, with a raft of recent creative award wins.”
In addition to client work, Smyth will collaborate with Citypress Senior Director, Ruth Lee, to enhance the agency’s creative discipline and functional capabilities. Lee highlighted Smyth’s track record of delivering innovative and results-driven campaigns that have positively impacted clients in various sectors.
“We’re investing more than ever in our creative offer, and Paddy’s appointment as Creative Director solidifies our commitment to delivering groundbreaking work for our clients,” Lee added.
The investment in Citypress’ creative specialism reflects the agency’s dedication to providing cutting-edge solutions to its clients and further establishing its position as a leader in the industry.
