Adobe is making moves to enhance its generative AI capabilities by paying creators for videos. The technology giant is reportedly offering per minute of video to build up a library of material for training its AI system.
Last year, Adobe introduced Firefly, its first foray into generative AI, following the success of OpenAI’s Sora app. While Firefly initially focused on creating high-quality images and text effects, OpenAI’s advancements in text-to-video tools have prompted Adobe to play catch up.
According to reports, Adobe is soliciting videos from its network of photographers and artists, requesting clips of people engaged in everyday activities, interacting with objects, and expressing emotions. By collecting these videos, Adobe aims to ensure that its AI is trained on original, copyright-free content to avoid any legal issues.
Although Adobe’s responsible approach to AI development is commendable, the company’s efforts to acquire videos at this stage indicate a need to keep pace with industry competitors. Adobe has promised more updates on its video-generating AI later this year, and we will be sure to bring you the latest news as it unfolds.
