Bendigo Bank has teamed up with creative agency Dig to introduce a new campaign, marking its first brand refresh in years. The goal is to strengthen Bendigo Bank’s reputation as a challenger brand and showcase its commitment to being a ‘better big bank.’
Paul Rhodes, the founder of Dig, expressed excitement about the partnership, stating that Bendigo Bank’s values align closely with those of the agency. The campaign, titled ‘Bigger for you,’ emphasizes the idea that Bendigo Bank offers a superior experience and positive impact for its customers.
David Joubert, chief creative officer at Dig, emphasized the unique approach taken in the campaign, aiming to highlight Bendigo Bank as a big bank that truly prioritizes customer needs. The advertising avoids typical banking clichés by focusing on authentic stories and relatable situations that demonstrate the bank’s genuine care for its customers and communities.
Sarah Bateson, Bendigo Bank’s general manager of Marketing, emphasized the bank’s customer-centric approach, which has earned it the title of Australia’s Most Trusted Bank. The campaign will launch on May 19th, appearing in various channels such as cinema, TV, digital, social media, and the bank’s retail locations. Nunn Media has also played a crucial role in bringing the campaign to life across paid channels.
