BankDhofar recently hosted a dinner event for media professionals from various outlets in Oman. The purpose of the event was to foster communication and exchange of ideas between the media professionals and the bank.
During the event, Said Juma Al Busaidi, Head of Marketing and Corporate Communications at BankDhofar, discussed the bank’s strategic goals, initiatives, and priorities for the year ahead. He also shared the bank’s financial results for 2023, highlighting a record operating profit of 76 million riyals and a net profit of 38.8 million riyals, marking a 13.4% increase from the previous year.
In the past eighteen months, BankDhofar has expanded its branch network by opening 55 new branches across Oman, bringing the total number to 118, making it the second-largest branch network in the country. The bank has also increased its offsite and onsite banking services, such as ATMs, CDMs, and MFKs by 36% to over 350.
Furthermore, the bank introduced customer-centric offerings and enhancements, including ‘Life Cycle Banking’ and an Enterprise sales function to bring banking services directly to customers. BankDhofar continues to invest in its employees through training and skill enhancement programs, with a strong focus on Omanisation.
BankDhofar places a high priority on technology and innovation to improve customer experiences. The bank offers secure and user-friendly digital banking channels, including its award-winning Mobile Banking App, which features services like instant transfers and mobile top-ups. Additionally, BankDhofar has installed the Diebold Nixdorf’s RM4V Cash Recycling Engine, making it the first bank in Oman and the Middle East to do so.
Looking ahead, BankDhofar is set to launch its Private Bank in 2024 with a team of dedicated wealth managers. Al Busaidi expressed gratitude to the media professionals for their ongoing support and encouraged them to share ideas to enhance the bank’s brand visibility. The bank’s focus remains on acquiring and deepening relationships through value propositions, utilizing data to improve productivity and customer experience, and integrating ESG principles across its operations.
