Solutions by Text (SBT), an enterprise messaging and payments platform for consumer finance businesses, recently finalized a partnership with Prodigal, which offers artificial intelligence-powered consumer finance intelligence.
At a time when businesses are increasingly recognizing the importance of leveraging data for strategic decision-making, the companies highlighted this collaboration makes Prodigal’s ability to deliver real-time information from customer conversations available to consumer finance teams that use SBT for full-funnel text messaging.
Using Prodigal’s tools to analyze consumer communications can enable SBT customers to hone their outreach strategy, including identifying the best time, day, frequency, channel, and even messaging to increase customer engagement.
By integrating Prodigal’s advanced analytics solutions, Solutions by Text aims to empower its customers with actionable intelligence derived from data-driven decision-making.
“Partnering with Prodigal and offering their artificial business intelligence to our customers will drive powerful results for the businesses on our platform,” SBT chief executive officer David Baxter said in a news release.
“This collaboration reflects our commitment to promoting partners with world-class capabilities to our customers, representing the most innovative and effective solutions when combined with our fin-text platform,” Baxter continued.
Prodigal’s proprietary AI Intent Engine is trained on more than 300 million consumer finance conversations, delivering expertise so businesses can improve the KPIs that drive revenue, including open, click and payment rates.
“Partnering with Solutions by Text aligns perfectly with our mission to empower businesses with actionable intelligence,” Prodigal CEO Shantanu Gangal said in the news release.
“The combination of Solutions by Text’s communications expertise and Prodigal’s advanced analytics will create a synergistic effect, offering clients a holistic solution to drive their business forward,” Gangal went on to say.
