‘8×8 partners with King Power International to boost ecommerce operations and customer experience’

King Power Corporation, a leading travel retail giant in Thailand, has joined forces with cloud communications platform provider 8×8, Inc to enhance its ecommerce operations and customer communications. By utilizing 8×8’s SMS API technology, King Power aims to improve communication experiences for both customers and employees, while also reducing operational costs by 30%.

This collaboration allows King Power to leverage 8×8’s SMS API to send automated messages such as notifications, one-time passwords, reminders, and alerts to its customers, anytime and anywhere. The technology has already proven to increase SMS delivery rates for King Power, resulting in smoother order processing, customer verifications, and timely notifications on its ecommerce platform.

Boonthavee Jarudomrongsak, VP of Digital Delivery Management at King Power Corporation, shared that the company currently sends SMS messages to over 850,000 customers annually. With the integration of 8×8’s technology, King Power aims to provide a superior ecommerce experience to its customers, meeting their expectations both on the website and app.

Stephen Hamill, General Manager of CPaaS at 8×8, Inc, emphasized the importance of providing businesses with the necessary communication tools to meet customer expectations in the ecommerce space. The 8×8 CPaaS, which includes SMS, messaging apps, voice, and video interaction capabilities, is designed to help businesses enhance communications and customer experience in today’s digital landscape.

This service is a part of 8×8’s integrated cloud contact center and unified communication platform, offering a comprehensive solution for businesses looking to streamline their communications and drive significant cost savings. With this partnership, King Power Corporation is set to optimize its ecommerce operations and deliver exceptional customer service through enhanced communication experiences.


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