Cogo, a specialist in carbon footprint management, has teamed up with Personetics, an AI-driven personalised digital banking engagement platform, to revolutionize the landscape of climate-conscious banking. By harnessing the power of AI, this collaboration introduces banking solutions that aid customers in comprehending and controlling their carbon emissions based on their spending patterns. This strategic move enables financial institutions to offer a more efficient and effective approach to promoting sustainability.
In a world where the emphasis on sustainability is growing stronger across global markets, major corporate entities and financial institutions are recognizing that partnerships with innovative fintech companies can serve as catalysts for their sustainability initiatives. Ben Gleisner, Founder and CEO of Cogo, expressed his enthusiasm about the partnership, stating, “We’re excited to be working with Personetics to help some of the world’s largest institutions move the needle on one of the world’s largest problems.”
The core values of transparency and innovation drive the shared vision of Cogo and Personetics. The understanding of one’s climate impact is evolving from a mere habit into a customer demand that sparks commercial opportunities. Today’s consumers seek proactive strategies to manage their financial experiences, and banking institutions that respond accordingly witness a boost in trust and loyalty from their customer base.
Dorel Blitz, VP of Strategy and Business Development at Personetics, emphasized the importance of sustainability for consumers and businesses alike. He highlighted the necessity for banks to leverage data-driven solutions to empower customers in managing their environmental impact. Through their collaboration with Cogo, Personetics aims to provide banks with hyper-personalised experiences that drive action, leading to increased engagement and loyalty among customers, ultimately contributing to a sustainable future.
Cogo has a strong presence in the global banking sector, working with leading institutions such as NatWest, ING Group, Westpac, Commonwealth Bank, Suncorp Bank, and Kiwibank. Their Cogo Personal and Business Carbon Manager offers carbon emissions data for banking transactions, allowing individuals and businesses to calculate their carbon footprints. Additionally, the platform provides tailored recommendations on reducing carbon footprints.
Personetics, a key player with partnerships with over 130 banks worldwide, offers AI-powered insights and recommendations to enhance customers’ financial well-being and facilitate informed financial decisions. The integration of Cogo’s carbon footprint calculation framework into Personetics’ platform creates a comprehensive data foundation for seamless operation.
Together, Cogo and Personetics are spearheading the movement towards sustainable banking. Customers can now gauge their carbon footprint based on their spending habits directly through their banking apps. Cogo’s recommendations for reducing environmental impact, coupled with suggestions for sustainable lending and solutions, are seamlessly delivered through this trusted digital experience. Gleisner highlighted, “Our partnership offers banks the fastest, smartest, and most accurate way to assist customers in making more sustainable purchasing decisions and reducing their impact on the climate.”
