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Use a Tactical Process to Help Win your Business

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PRWire

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As a small business owner, there are many different aspects of your business that you need to keep in mind. From operations to marketing, there are a variety of elements that need to be managed to ensure success. One way to keep these different areas in mind is by using the T.A.C.T.I.C.A.L. acronym. T.A.C.T.I.C.A.L. stands for Target Market, Analytics, Customer Service, Technology, Innovation, Collaboration, Advertising, and Leadership. In this blog post, we will explore each of these areas in detail and how you can use them to build a comprehensive operations and marketing program for your small business.

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T – Target Market

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The first element of the T.A.C.T.I.C.A.L. acronym is Target Market. Identifying and understanding your target market is crucial to developing effective marketing strategies that resonate with your ideal customer base. This includes understanding their demographics, interests, pain points, and purchasing habits. By focusing on your target market, you can tailor your marketing efforts to reach better and engage them, leading to increased brand awareness, customer loyalty, and, ultimately, sales.

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A – Analytics

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The second element of the T.A.C.T.I.C.A.L. acronym is Analytics. Analytics involves using data to make informed decisions about your operations and marketing efforts. This includes tracking website analytics, social media engagement, lead generation and conversion rates, and other key metrics to gain insights into what’s working and what’s not. By utilizing analytics, small business owners can make data-driven decisions that help them optimize their efforts and improve their bottom line.

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C – Customer Service

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The third element of the T.A.C.T.I.C.A.L. acronym is Customer Service. Providing excellent customer service is crucial to building a loyal customer base and ensuring that customers have a positive experience. This includes being responsive to customer inquiries, addressing their concerns in a timely manner, and going above and beyond to exceed their expectations. By prioritizing customer service, small business owners can build a reputation for providing high-quality products or services and create a positive brand image that attracts new customers.

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T – Technology

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The fourth element of the T.A.C.T.I.C.A.L. acronym is technology. Technology involves utilizing technology to streamline your operations and reach a wider audience. This includes using software to manage your operations, utilizing social media and digital marketing channels to reach your target market, and leveraging data analytics to make informed business decisions. By focusing on technology, you can ensure that your business is staying up-to-date with the latest trends and technologies and utilizing them to your advantage.

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I – Innovation

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The fifth element of the T.A.C.T.I.C.A.L. acronym is innovation. Innovation involves fostering a culture of creativity and exploring new ideas and processes to help you stay ahead of the competition. This includes encouraging your employees to think outside the box, exploring new product or service offerings, and implementing new technologies that can help you streamline your operations and improve your bottom line. By prioritizing innovation, you can continually improve your business and stay ahead of the curve.

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C – Collaboration

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The sixth element of the T.A.C.T.I.C.A.L. acronym is collaboration. Collaboration involves working with other businesses, industry leaders, and experts to gain insights, exchange ideas, and learn from others in the industry. This includes attending industry events, joining professional associations, and networking with other small business owners. By collaborating with others in the industry, you can gain valuable insights into best practices, emerging trends, and new technologies to help you grow your business.

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A – Advertising

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 Advertising involves promoting your business, reaching your target market, and building brand awareness. This includes creating a marketing plan, developing a brand image, and utilizing different marketing channels to promote your products or services. By focusing on advertising, you can attract new customers and build a loyal customer base that will help you achieve long-term success.

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L – Leadership

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The eighth and final element of the T.A.C.T.I.C.A.L. acronym is leadership. Leadership involves:

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Having strong leadership in place.

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Providing guidance, inspiration, and vision to your employees.

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Ensuring that your business is headed in the right direction.

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This includes setting clear goals, developing a business plan, and leading by example. By prioritizing leadership, small business owners can create a positive work environment that fosters creativity, collaboration, and innovation, ensuring their business is positioned for long-term growth and success.

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In conclusion, the T.A.C.T.I.C.A.L. acronym is helpful for small business owners who want to build a comprehensive operations and marketing program. By focusing on Target Market, Analytics, Customer Service, Technology, Innovation, Collaboration, Advertising, and Leadership, small business owners can ensure that they are taking the necessary steps to achieve long-term success. By identifying their target market, utilizing analytics to make data-driven decisions, providing excellent customer service, embracing technology to streamline operations, fostering innovation, collaborating with others in the industry, effectively advertising their products or services, and providing strong leadership, small business owners can build a thriving and sustainable business that is positioned for long-term growth and success. Looking to add a proven strategy to your small business? Contact Jeff Today.  

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Use a Tactical Process to Help Win your Business appeared first on PRWire Press release Distribution Service.

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March 30, 2023. Dubai, UAE. – The holy month of Ramadan is a time of spiritual reflection, improvement and increased devotion. It is a social season where people celebrate and connect with family and friends near and far. Ramadan is also the month during which people spend more time online.

For that reason, Modest fashion and lifestyle influencers with more than 15 years of experience in the media industry, Shakhnaz Sayyidi, provides us with in-depth insights of social media behavior in Ramadan as well as best practices for individuals and brands in the region. She summarizes below the keys to running an effective Ramadan strategy on social media.

Run Discounts & Promotions:

Grocery shopping and shopping for Eid are major aspects of Ramadan. For grocery shopping in specific, we see people in the Middle East often flocking to their local supermarkets and hypermarkets to secure the best deals.

According to YouGov’s Ramadan study, the top 3 most appealing offers to UAE & KSA residents included: ‘buy 1 get 1 free’, price discounts and cash-back vouchers.

Mobile penetration:

60% of google searches are done on mobile in Ramadan, that’s 5% more than any other month. This does not come as a surprise, especially since the UAE has the highest mobile penetration in the world (80.6%) according to Newzoo’s Global Market Report.

Find a theme

Identify a theme relevant to your brand and appropriate for Ramadan. Majority of your content in Ramadan should tie into your chosen theme(s). Use your brand’s theme(s) to increase your brand equity and connect to your audience on social media.

Set up your content calendar

Build a social media content plan inspired by your selected theme(s). Familiarize yourself and your team with Ramadan social media behaviors and build your social content plan accordingly. Implement your content plan by scheduling your social media posts across channels ahead of time.

Be ready to react

Keep an eye out for trends and conversations that could be related to your brand/theme in your Ramadan strategy. It is crucial to monitor social media in this period and not miss out on any opportunity to engage with your audience. Find out which topics your audience is buzzing about online and shape your relevant content accordingly.

Localize content

Ramadan traditions and activity may differ within the Middle East itself. It is beneficial for brands to invest in local talent that are culturally aware and savvy. Localized content is critical to connecting with your target audience. Do you know what a غبقة is?

Engage, engage, engage

We now know that people engage more on social media in Ramadan. This is an opportunity for your brand to make a real and nearly effortless connection with your audience – do not miss out on this! Ramping up your engagement should be a priority in your brand’s Ramadan strategy.

Think outside the box

Nowadays, there is more to social media than simple text and images. There are countless opportunities to create content within your Ramadan strategy that resonates with your audience. A few examples include:

Instagram ‘swipe up’ feature on stories

Facebook Live-posts

Twitter connected and carousel tweets

Snapchat geo-filters

Follow Shakhnaz Sayyidi’s Instagram account to know more: www.instagram.com/shakhnaz.sayyidi 

PRWire MODEST FASHION AND…

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March 30, 2023. Dubai, UAE. – The holy month of Ramadan is a time of spiritual reflection, improvement and increased devotion. It is a social season where people celebrate and connect with family and friends near and far. Ramadan is also the month during which people spend more time online.

For that reason, Modest fashion and lifestyle influencers with more than 15 years of experience in the media industry, Shakhnaz Sayyidi, provides us with in-depth insights of social media behavior in Ramadan as well as best practices for individuals and brands in the region. She summarizes below the keys to running an effective Ramadan strategy on social media.

Run Discounts & Promotions:

Grocery shopping and shopping for Eid are major aspects of Ramadan. For grocery shopping in specific, we see people in the Middle East often flocking to their local supermarkets and hypermarkets to secure the best deals.

According to YouGov’s Ramadan study, the top 3 most appealing offers to UAE & KSA residents included: ‘buy 1 get 1 free’, price discounts and cash-back vouchers.

Mobile penetration:

60% of google searches are done on mobile in Ramadan, that’s 5% more than any other month. This does not come as a surprise, especially since the UAE has the highest mobile penetration in the world (80.6%) according to Newzoo’s Global Market Report.

Find a theme

Identify a theme relevant to your brand and appropriate for Ramadan. Majority of your content in Ramadan should tie into your chosen theme(s). Use your brand’s theme(s) to increase your brand equity and connect to your audience on social media.

Set up your content calendar

Build a social media content plan inspired by your selected theme(s). Familiarize yourself and your team with Ramadan social media behaviors and build your social content plan accordingly. Implement your content plan by scheduling your social media posts across channels ahead of time.

Be ready to react

Keep an eye out for trends and conversations that could be related to your brand/theme in your Ramadan strategy. It is crucial to monitor social media in this period and not miss out on any opportunity to engage with your audience. Find out which topics your audience is buzzing about online and shape your relevant content accordingly.

Localize content

Ramadan traditions and activity may differ within the Middle East itself. It is beneficial for brands to invest in local talent that are culturally aware and savvy. Localized content is critical to connecting with your target audience. Do you know what a غبقة is?

Engage, engage, engage

We now know that people engage more on social media in Ramadan. This is an opportunity for your brand to make a real and nearly effortless connection with your audience – do not miss out on this! Ramping up your engagement should be a priority in your brand’s Ramadan strategy.

Think outside the box

Nowadays, there is more to social media than simple text and images. There are countless opportunities to create content within your Ramadan strategy that resonates with your audience. A few examples include:

Instagram ‘swipe up’ feature on stories

Facebook Live-posts

Twitter connected and carousel tweets

Snapchat geo-filters

Follow Shakhnaz Sayyidi’s Instagram account to know more: www.instagram.com/shakhnaz.sayyidi 

Navigating School Enrollment in Dubai and Abu Dhabi – PRWire

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Navigating School Enrollment in Dubai and Abu Dhabi

Relocating to the UAE with your family brings many considerations, one of the most crucial being your child’s education. The UAE, particularly Dubai and Abu Dhabi, is home to some of the world’s top private schools. However, these prestigious institutions often have high demand and extensive waiting lists.

In this guide, we’ll walk you through the process of enrolling your child in a school in Dubai or Abu Dhabi. From selecting the ideal school and curriculum to understanding the fee structure and application process, we’ve got you covered.

Identifying the Ideal School

The initial step in your school enrollment journey is to pinpoint schools that cater to your child’s educational needs. With 247 private schools in Abu Dhabi and 216 in Dubai, each offering a range of curriculums, you have a wide array of choices.

When choosing a school, consider aspects such as exam success rates, extra-curricular activities, class sizes, staff turnover, and any specific needs your child might have. It’s also advisable to visit the schools you’re considering and consult the school inspection reports from the Knowledge and Human Development Authority (KHDA) in Dubai and the Department of Education and Knowledge (ADEK) in Abu Dhabi.

Selecting the Appropriate Curriculum

The choice of curriculum is a vital decision that should align with your child’s needs and your future plans. If you anticipate moving to different countries, the International Baccalaureate (IB) curriculum, often viewed as the “universal donor” of education, could be an excellent choice.

Deciphering the Fee Structure

School fees in Dubai and Abu Dhabi can vary significantly. While top-tier schools can be quite costly, it’s important to note that fees have been frozen in Dubai’s private schools for the last three years. However, fee increases have been permitted for the upcoming 2023-24 academic year. You can find details of school ratings and fees on the KHDA or ADEK websites, as well as on individual school websites.

The Application Process

Once you’ve chosen a school that fits your budget and meets your child’s needs, the next step is to apply. This process typically involves completing an online application form, providing the required documents, scheduling an assessment, and paying any application fees. After the assessment, you should receive an offer letter, which needs to be signed and returned with a deposit to secure your child’s place.

Understanding Admission Tests and Criteria

Admission tests vary depending on the grade and curriculum, but they typically cover key subjects like science, maths, and English. In Abu Dhabi, children are accepted on a first-come, first-served basis, and the tests help determine the child’s grade level. In Dubai, assessments are often prerequisites for elite schools.

Timing Your Application

Admissions for the following academic year are usually open all year round in UK, IB, and American curriculum schools. However, some in-demand schools may have waiting lists, and it’s advisable to apply as early as possible.

In conclusion, enrolling your child in a school in Dubai or Abu Dhabi involves careful research and planning. By understanding the process and requirements, you can ensure a smooth transition for your child into their new educational environment.

PRWIRE – News Distribution service

Navigating School Enrollment in Dubai and Abu Dhabi

0

Navigating School Enrollment in Dubai and Abu Dhabi

Relocating to the UAE with your family brings many considerations, one of the most crucial being your child’s education. The UAE, particularly Dubai and Abu Dhabi, is home to some of the world’s top private schools. However, these prestigious institutions often have high demand and extensive waiting lists.

In this guide, we’ll walk you through the process of enrolling your child in a school in Dubai or Abu Dhabi. From selecting the ideal school and curriculum to understanding the fee structure and application process, we’ve got you covered.

Identifying the Ideal School

The initial step in your school enrollment journey is to pinpoint schools that cater to your child’s educational needs. With 247 private schools in Abu Dhabi and 216 in Dubai, each offering a range of curriculums, you have a wide array of choices.

When choosing a school, consider aspects such as exam success rates, extra-curricular activities, class sizes, staff turnover, and any specific needs your child might have. It’s also advisable to visit the schools you’re considering and consult the school inspection reports from the Knowledge and Human Development Authority (KHDA) in Dubai and the Department of Education and Knowledge (ADEK) in Abu Dhabi.

Selecting the Appropriate Curriculum

The choice of curriculum is a vital decision that should align with your child’s needs and your future plans. If you anticipate moving to different countries, the International Baccalaureate (IB) curriculum, often viewed as the “universal donor” of education, could be an excellent choice.

Deciphering the Fee Structure

School fees in Dubai and Abu Dhabi can vary significantly. While top-tier schools can be quite costly, it’s important to note that fees have been frozen in Dubai’s private schools for the last three years. However, fee increases have been permitted for the upcoming 2023-24 academic year. You can find details of school ratings and fees on the KHDA or ADEK websites, as well as on individual school websites.

The Application Process

Once you’ve chosen a school that fits your budget and meets your child’s needs, the next step is to apply. This process typically involves completing an online application form, providing the required documents, scheduling an assessment, and paying any application fees. After the assessment, you should receive an offer letter, which needs to be signed and returned with a deposit to secure your child’s place.

Understanding Admission Tests and Criteria

Admission tests vary depending on the grade and curriculum, but they typically cover key subjects like science, maths, and English. In Abu Dhabi, children are accepted on a first-come, first-served basis, and the tests help determine the child’s grade level. In Dubai, assessments are often prerequisites for elite schools.

Timing Your Application

Admissions for the following academic year are usually open all year round in UK, IB, and American curriculum schools. However, some in-demand schools may have waiting lists, and it’s advisable to apply as early as possible.

In conclusion, enrolling your child in a school in Dubai or Abu Dhabi involves careful research and planning. By understanding the process and requirements, you can ensure a smooth transition for your child into their new educational environment.

PRWIRE – News Distribution service

UAE Continues to Improve Anti-Money Laundering Measures Despite Remaining on FATF ‘Grey List’ – PRWire

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UAE Continues to Improve Anti-Money Laundering Measures Despite Remaining on FATF ‘Grey List’

Despite being on the Financial Action Task Force’s (FATF) ‘grey list’, the United Arab Emirates (UAE) has made significant strides in addressing the deficiencies in its Anti-Money Laundering and Countering the Financing of Terrorism (AML/CFT) framework. This information comes from a recent follow-up report by the FATF.

The ‘grey list’ refers to the FATF’s Enhanced Follow-Up process, which involves increased monitoring of countries with strategic deficiencies in their AML/CFT regimes. Despite this status, the UAE has shown considerable progress in its efforts to comply with international standards.

According to the FATF’s report, the UAE is now “compliant” with 15 of the forty FATF Recommendations, a set of measures that countries should implement to combat money laundering and terrorist financing. This marks a significant improvement in the UAE’s AML/CFT framework and demonstrates the country’s commitment to addressing the identified shortcomings.

The report’s findings were presented at the FATF plenary in Paris last month, where Hamid Alzaabi, Director of the UAE’s AML-CTF Executive Office, was in attendance. The meeting also included Xolisile Khanyile, director of South Africa’s Financial Intelligence Centre (FIC) and chair of the Egmont Group, an international network of financial intelligence units.

While the UAE’s progress is commendable, the country’s continued presence on the FATF ‘grey list’ indicates that there is still work to be done. The UAE will need to continue its efforts to further strengthen its AML/CFT measures and fully align with the FATF Recommendations.

The FATF’s follow-up report serves as a reminder of the importance of robust AML/CFT frameworks in maintaining financial integrity and preventing illicit financial activities. It also underscores the FATF’s role in monitoring and promoting the implementation of these measures on a global scale.

PRWIRE – News Distribution service

UAE Continues to Improve Anti-Money Laundering Measures Despite Remaining on FATF ‘Grey List’

0

UAE Continues to Improve Anti-Money Laundering Measures Despite Remaining on FATF ‘Grey List’

Despite being on the Financial Action Task Force’s (FATF) ‘grey list’, the United Arab Emirates (UAE) has made significant strides in addressing the deficiencies in its Anti-Money Laundering and Countering the Financing of Terrorism (AML/CFT) framework. This information comes from a recent follow-up report by the FATF.

The ‘grey list’ refers to the FATF’s Enhanced Follow-Up process, which involves increased monitoring of countries with strategic deficiencies in their AML/CFT regimes. Despite this status, the UAE has shown considerable progress in its efforts to comply with international standards.

According to the FATF’s report, the UAE is now “compliant” with 15 of the forty FATF Recommendations, a set of measures that countries should implement to combat money laundering and terrorist financing. This marks a significant improvement in the UAE’s AML/CFT framework and demonstrates the country’s commitment to addressing the identified shortcomings.

The report’s findings were presented at the FATF plenary in Paris last month, where Hamid Alzaabi, Director of the UAE’s AML-CTF Executive Office, was in attendance. The meeting also included Xolisile Khanyile, director of South Africa’s Financial Intelligence Centre (FIC) and chair of the Egmont Group, an international network of financial intelligence units.

While the UAE’s progress is commendable, the country’s continued presence on the FATF ‘grey list’ indicates that there is still work to be done. The UAE will need to continue its efforts to further strengthen its AML/CFT measures and fully align with the FATF Recommendations.

The FATF’s follow-up report serves as a reminder of the importance of robust AML/CFT frameworks in maintaining financial integrity and preventing illicit financial activities. It also underscores the FATF’s role in monitoring and promoting the implementation of these measures on a global scale.

PRWIRE – News Distribution service

Why is Paris Haute Couture Week so important and unmissable? – PRWire

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Why is Paris Haute Couture Week so important and unmissable?

Model and fashion expert Mercy Maddox took us inside of the world’s most important days for fashion industry

July 5, 2023. Paris, France – Despite its French heritage, it was English couturier Charles Frederick Worth who established the first haute couture fashion house in 1858. In 1945, a set of guidelines were put in place to define exactly what made labels worthy of the title, which translates as high dressmaking. Twice a year designers had to present collections of 50-plus pieces spanning both day and eveningwear, demonstrate exquisite hand-craftsmanship and operate from a Paris-based atelier with a minimum of 15 employees. The label also had to offer a bespoke made-to-measure service.

This season, Mercy Maddox, a professional model and a multi-hyphenated fashion industry professional,  and is currently the Chief Marketing Officer & Fashion Show Director for Canadian-based QB Elite Model & Talent Corporation was exclusively invited to attend one of the biggest show on this year’s Haute Couture Week – the George Hobeika Fall Winter 23/24 Collection, and here’s what she has to say:

What can you say about the George Hobeika show?

The George Hobeika show was polished, graceful, and clean. The model selection perfectly complemented the collection. I always look for variety in not only the collection but the models representing the collection as well. This is important to me in my initiatives for inclusivity in the fashion industry and my goal working with the QB Elite Model & Talent Corporation as we branch out internationally. It is wonderful to see in a couture show strides in showcasing various tones and shapes. I was particularly a fan of the strikingly bold purple they integrated into their palette and the stringy pieces that employed it. The dress adorned by Fan Bing Bing was an absolutely breathtaking showstopper, and choosing her to model it harmonized a feel of enchantment.

What do you think is the secret of Arab designers on creating Haute Couture pieces?

I feel like the immediate assumption from most would be that Arab designers would shy away from creating revealing haute couture pieces, but I feel they are masterful at creating revealing pieces that evoke a sense of refinement, artistry, and propriety. Arab designers are particularly skilled at making modesty desirable or melding the illusion of revealing pieces with modesty using mesh, sheer, and crystallized accents where appropriate.

Can you share with us your overall experience during the show – where you amused, or excited?

The show was captivating; the crystallized accents and variety in textures left the audiences’ eyes fixed on each piece until the last second and straight to the next, never losing focus. The show definitely captured “un rêve” with its fittingly soft palette and graceful presence.

PRWIRE – News Distribution service

Why is Paris Haute Couture Week so important and unmissable?

0

Why is Paris Haute Couture Week so important and unmissable?

Model and fashion expert Mercy Maddox took us inside of the world’s most important days for fashion industry

July 5, 2023. Paris, France – Despite its French heritage, it was English couturier Charles Frederick Worth who established the first haute couture fashion house in 1858. In 1945, a set of guidelines were put in place to define exactly what made labels worthy of the title, which translates as high dressmaking. Twice a year designers had to present collections of 50-plus pieces spanning both day and eveningwear, demonstrate exquisite hand-craftsmanship and operate from a Paris-based atelier with a minimum of 15 employees. The label also had to offer a bespoke made-to-measure service.

This season, Mercy Maddox, a professional model and a multi-hyphenated fashion industry professional,  and is currently the Chief Marketing Officer & Fashion Show Director for Canadian-based QB Elite Model & Talent Corporation was exclusively invited to attend one of the biggest show on this year’s Haute Couture Week – the George Hobeika Fall Winter 23/24 Collection, and here’s what she has to say:

What can you say about the George Hobeika show?

The George Hobeika show was polished, graceful, and clean. The model selection perfectly complemented the collection. I always look for variety in not only the collection but the models representing the collection as well. This is important to me in my initiatives for inclusivity in the fashion industry and my goal working with the QB Elite Model & Talent Corporation as we branch out internationally. It is wonderful to see in a couture show strides in showcasing various tones and shapes. I was particularly a fan of the strikingly bold purple they integrated into their palette and the stringy pieces that employed it. The dress adorned by Fan Bing Bing was an absolutely breathtaking showstopper, and choosing her to model it harmonized a feel of enchantment.

What do you think is the secret of Arab designers on creating Haute Couture pieces?

I feel like the immediate assumption from most would be that Arab designers would shy away from creating revealing haute couture pieces, but I feel they are masterful at creating revealing pieces that evoke a sense of refinement, artistry, and propriety. Arab designers are particularly skilled at making modesty desirable or melding the illusion of revealing pieces with modesty using mesh, sheer, and crystallized accents where appropriate.

Can you share with us your overall experience during the show – where you amused, or excited?

The show was captivating; the crystallized accents and variety in textures left the audiences’ eyes fixed on each piece until the last second and straight to the next, never losing focus. The show definitely captured “un rêve” with its fittingly soft palette and graceful presence.

PRWIRE – News Distribution service

WHY IS PARIS HAUTE COUTURE WEEK SO IMPORTANT AND UNMISSABLE? – PRWire

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Why is Paris Haute Couture Week so important and unmissable? Model and fashion expert Mercy Maddox took us inside of the world’s most important days for fashion industry

July 5, 2023. Paris, France – Despite its French heritage, it was English couturier Charles Frederick Worth who established the first haute couture fashion house in 1858. In 1945, a set of guidelines were put in place to define exactly what made labels worthy of the title, which translates as high dressmaking. Twice a year designers had to present collections of 50-plus pieces spanning both day and eveningwear, demonstrate exquisite hand-craftsmanship and operate from a Paris-based atelier with a minimum of 15 employees. The label also had to offer a bespoke made-to-measure service.

This season, Mercy Maddox, a professional model and a multi-hyphenated fashion industry professional,  and is currently the Chief Marketing Officer & Fashion Show Director for Canadian-based QB Elite Model & Talent Corporation was exclusively invited to attend one of the biggest show on this year’s Haute Couture Week – the George Hobeika Fall Winter 23/24 Collection, and here’s what she has to say:

What can you say about the George Hobeika show?

The George Hobeika show was polished, graceful, and clean. The model selection perfectly complemented the collection. I always look for variety in not only the collection but the models representing the collection as well. This is important to me in my initiatives for inclusivity in the fashion industry and my goal working with the QB Elite Model & Talent Corporation as we branch out internationally. It is wonderful to see in a couture show strides in showcasing various tones and shapes. I was particularly a fan of the strikingly bold purple they integrated into their palette and the stringy pieces that employed it. The dress adorned by Fan Bing Bing was an absolutely breathtaking showstopper, and choosing her to model it harmonized a feel of enchantment.

What do you think is the secret of Arab designers on creating Haute Couture pieces?

I feel like the immediate assumption from most would be that Arab designers would shy away from creating revealing haute couture pieces, but I feel they are masterful at creating revealing pieces that evoke a sense of refinement, artistry, and propriety. Arab designers are particularly skilled at making modesty desirable or melding the illusion of revealing pieces with modesty using mesh, sheer, and crystallized accents where appropriate.

Can you share with us your overall experience during the show – where you amused, or excited?

The show was captivating; the crystallized accents and variety in textures left the audiences’ eyes fixed on each piece until the last second and straight to the next, never losing focus. The show definitely captured “un rêve” with its fittingly soft palette and graceful presence.