Home Blog Page 6

Incredo Appoints Kelly Thompson as Chief Executive Officer and Aldo Uva as Executive Chairman

0
Incredo Appoints Kelly Thompson as Chief Executive Officer and Aldo Uva as Executive Chairman

PRWire:

AUSTIN, TX  – Committed to revolutionizing how the world experiences food—making it tastier, healthier, and more sustainable—Incredo, a global ingredient-tech company and creator of Incredo® Sugar, a clean-label sugar reduction solution, has announced two key leadership appointments. Aldo Uva will serve as Executive Chairman of the Board of Directors, and Kelly Thompson has been appointed Chief Executive Officer (CEO).

Thompson, who joined the company in 2022 as Head of North America and was promoted to Co-CEO and Chief Commercial Officer of Incredo, brings over 30 years of experience in the food industry. Notably, Thompson has held prior leadership roles including, Senior Vice President of Research & Development/Quality at Continental Mills, Inc., Executive Vice President of Research & Development at Whitewave Foods, and Senior Vice President of Kraft Foods, Breakthrough Innovation.

Thompson will continue leveraging her expertise to drive global expansion and sales while leading ongoing research, development, and the commercialization of Incredo’s innovative science-based solutions designed to provide the delicious products consumers love, while improving nutrition across a variety of food categories.

“I’m thrilled to lead the company into its next phase, focusing on scaling production and driving accelerated growth as consumers worldwide, increasingly prioritize great tasting health and nutrition,” said Kelly Thompson. “Our innovative solutions address the global food challenges, including our flagship sugar reduction technology that enables up to 70% reduction in sugar content, allowing our customers a delicious clean label solution.”

Seasoned executive and esteemed industry leader Aldo Uva has been appointed as the new Executive Chairman of the Board of Directors. Uva held leadership positions in various multinational and global companies including, Senior VP of Transformation and Corporate Officer at Sara Lee Corporation, VP and Head of Global Beverages at Nestlé, CEO at Natuzzi Group, President and CEO of the Flavor Division at Firmenich, COO and Chief Open Innovation Officer at Ferrero and in his most recent position, Uva served as the CEO of CSM Ingredients.

“As a passionate advocate for breakthrough innovation and with a strong commitment to the future of food, I am thrilled to join Incredo as Executive Chairman,” says Uva. “I share the team’s dedication to tackling the global issue of sugar overconsumption and firmly believe we can lead the way in transforming the food industry by providing delicious, nutritionally balanced and sustainable solutions that empower consumers to make healthier choices without compromising on taste.”

To learn more about Incredo® Sugar, please visit incredo.com or follow along on LinkedIn

About Incredo & Incredo® Sugar

Recognized as a special mention in TIME’s ‘Best Inventions of 2020,’ Incredo® Sugar is the flagship product of Incredo, a global food-tech leader pioneering innovative nutrition and flavor technologies to enable tastier and healthier food consumption. Incredo® Sugar is a first-of-its-kind, clean-label, sugar-based solution that enhances the efficiency of sugar delivery to sweet taste receptors, allowing for up to a 70% reduction in sugar content. Made from real cane sugar, this breakthrough patented technology empowers food manufacturers to create delicious, better-for-you formulations that not only deliver exceptional taste but also improve the nutritional value of sweet food products while significantly reducing sugar. For more information, please visit incredo.com, or follow along on LinkedIn, Facebook and Instagram.

Lights, Camera, Reflection: Grand Mirrors Hollywood — The Ultimate, Custom Vanity Experience

0
Lights, Camera, Reflection: Grand Mirrors Hollywood — The Ultimate, Custom Vanity Experience

PRWire:

Newport Beach, CA – March 20, 2025 — Evervue’s flagship brand, Grand Mirrors, has been the industry leader in custom-lighted mirrors for over two decades. Now, with Grand Mirrors Hollywood, the brand is redefining the vanity experience with precision-crafted, ultra-bright, and fully customizable mirrors designed for residential and commercial spaces.

Why Grand Mirrors Hollywood?

Ditch one-size-fits-all beauty lighting. Grand Mirrors Hollywood is tailored for luxury, performance, and personalization. With superior materials, innovative technology, and powerful LED lighting, it’s built for those who demand the best in both form and function. It gives superior performance, unmatched energy efficiency, customizability, powerful light options, quick set-up, bulb configuration range,  and valuable upgrades. 

In the Spotlight: A Mirror Like No Other

  • Superior Performance. 

The upgraded version of Grand Mirrors Hollywood operates on a low 24-volt power supply, ensuring brighter, safer, and more stable lighting.

  • Unmatched Energy Efficiency.

It utilizes 3-watt bulbs, which offer exceptional energy efficiency. This mirror consumes less power, generates minimal heat, and lasts longer than traditional vanity lights.

  • Customizability.

Grand Mirrors Hollywood is cut in the ways that fit your liking, be it any size and shape, a testament to its customizability. The CNC computerized mirror cutting technology precisely cut to a variety of sizes. Pineapple, arch, and round shapes? Name it, we could shape and size it. 

  • Powerful Light Options.

With innovative light transfer technology, Grand Mirrors Hollywood directs light precisely where you need it, delivering up to 3X brightness than most mirrors. Choose from: True Light – for makeup application precision, Cool & Warm Light – for an adjustable ambiance, and Philips LED Light – for premium brightness – making it remarkable.

  • Quick Set-up.

Setup takes just 30 to 40 minutes — simply mount the strips, plug in the mirror, hang it up, and slay!

  • Light Bulb Configuration Range.

Grand Mirrors Hollywood provides a bulb configuration range to choose from. There are standard bulbs, silver-crowned bulbs, and even 110-volt configuration bulbs. Bulb ring configurations are in store too!

  • Valuable Upgrades.

Some upgrades provide equally worth-noting value too, such as: touchless on & off, beveled edges, defogger, motion sensor, and a lot more! 

Ready to Slay Like the Stars? 

Redefine your vanity experience with Grand Mirrors Hollywood. Visit grandmirrors.com/hollywood/ now to visualize what #GrandMirrors offers.

Spread the glam! Use: #Evervue, #GrandMirrorsHollywood, and #CustomVanityMirror

About Evervue

Evervue, a leading provider and innovator of state-of-the-art mirrors and display solutions, has been a significant force within the electronics industry for over 20 years. Dedicated to revolutionizing the industry by integrating cutting-edge technology with elegant designs, it now boasts an extensive product line range, from bathroom mirrors that come with built-in displays to outdoor smart televisions that you’d wish to have!

Evervue believes in staying ahead of the curve and constantly strives to provide the latest technological advancements to its clients while staying committed to its promise of innovation, quality, and reliability coupled with excellent customer service. Looking forward to transforming and elevating your spaces!

For sales & media inquiries, kindly contact: 

Evervue USA Inc. | Newport Beach, CA 92660, USA

sales@evervue.com

+1 (949) 441-4262

www.evervue.com

Press Release Distribution Platforms: Choosing the Best Service to Amplify Your News | PRwire.me

0
Press Release Distribution Platforms: Choosing the Best Service to Amplify Your News | PRwire.me

PRWire:

Press releases have long been a cornerstone of public relations, enabling organizations to disseminate news, announcements, and updates to the media and the public. In today’s digital age, the effectiveness of a press release is significantly amplified by the platform chosen for its distribution. This article delves into the importance of press release distribution, key features to consider when selecting a platform, comparisons of popular platforms, and best practices to maximize the impact of your press releases.

The Importance of Press Release Distribution

Effective press release distribution ensures that your news reaches the intended audience, including journalists, influencers, investors, and potential customers. A well-distributed press release can lead to media coverage, enhanced brand visibility, improved search engine rankings, and increased website traffic. Conversely, without proper distribution, even the most compelling press release may go unnoticed, limiting its potential impact.

Key Features to Look for in a Press Release Distribution Platform

When evaluating press release distribution platforms, consider the following essential features:

  1. Targeted Distribution: The ability to send your press release to specific industries, regions, or demographics ensures that your news reaches the most relevant audiences.
  2. Media Network Reach: A robust network of media outlets, journalists, and influencers increases the likelihood of your press release being picked up and shared.
  3. SEO Optimization: Platforms that optimize press releases for search engines can enhance online visibility and drive organic traffic to your website.
  4. Analytics and Reporting: Comprehensive analytics provide insights into the performance of your press release, such as views, shares, and engagement metrics, allowing you to measure its effectiveness.
  5. Multimedia Support: The option to include images, videos, and other multimedia elements can make your press release more engaging and shareable.

Comparisons of Popular Press Release Distribution Platforms

Here’s an overview of some notable press release distribution platforms:

  1. PR Newswire: A longstanding leader in the industry, PR Newswire offers extensive media reach, targeting options, and multimedia support. Their services are trusted by numerous organizations worldwide. 
  2. Business Wire: Owned by Berkshire Hathaway, Business Wire provides global distribution, real-time reporting, and compliance with financial disclosure requirements, making it a preferred choice for publicly traded companies.
  3. Newswire: This platform offers flexible services tailored to various budgets, with features like targeted journalist outreach and media monitoring to maximize engagement. 
  4. PRWeb: Known for its online press release distribution services, PRWeb helps increase online visibility and drive website traffic through search-optimized releases. 
  5. eReleases: Specializing in press release distribution for small businesses, eReleases combines national newswire services with targeted media outreach, offering a cost-effective solution for emerging companies.
  6. PRWire: Focused on straightforward and effective press release distribution, PRWire emphasizes SEO optimization to enhance online presence. They offer flexible pricing plans suitable for small businesses and PR agencies, with features like do-follow links, multimedia embedding, and RSS syndication. 

Highlighting PRWire.me’s Strengths and Advantages

PRWire.me distinguishes itself in the press release distribution landscape through several key strengths:

  • SEO-Optimized Releases: PRWire.me prioritizes search engine optimization by refining headlines, keywords, and links, ensuring that your press releases rank higher and reach a broader audience.
  • Flexible Pricing Plans: With options like the Starter Pack at $59 per month for up to 5 press releases and the Pro Pack at $99 per month for up to 10 press releases, PRWire.me caters to both small businesses and growing enterprises. Features include up to 1,500 words per release, multimedia embedding, and no post expiration, providing excellent value for investment.
  • User-Friendly Platform: Designed with simplicity in mind, PRWire.me allows users to submit press releases efficiently, with support for drafting, editing, and scheduling, streamlining the distribution process. 

Best Practices for Maximizing the Effectiveness of Press Releases

To ensure your press releases achieve optimal results, consider the following best practices:

  1. Craft Compelling Headlines: Your headline should be attention-grabbing and accurately reflect the content of the release.
  2. Focus on Newsworthy Content: Ensure that your press release contains information that is timely, relevant, and of interest to your target audience.
  3. Incorporate Multimedia Elements: Including images, videos, or infographics can enhance engagement and make your press release more appealing.
  4. Optimize for Search Engines: Use relevant keywords naturally throughout the press release to improve search engine visibility.
  5. Include Clear Calls to Action: Encourage readers to take the next step, whether it’s visiting your website, contacting your company, or attending an event.
  6. Utilize Analytics: Monitor the performance of your press release through analytics to understand its reach and impact, and adjust future strategies accordingly.

In conclusion, selecting the right press release distribution platform is crucial for amplifying your organization’s news and achieving your communication objectives. Platforms like PRWire.me offer tailored solutions that combine SEO optimization, flexible pricing, and user-friendly interfaces, ensuring your press releases effectively reach and engage your target audience.

Suitetogether Showcases Innovative Platform at Safety & Security Innovation Festival

0

PRWire:

Singapore, 11 March 2025 – Suitetogether, Singapore’s leading co-living platform, is proud to be part of the Safety & Security Innovation Festival at Jurong Spring Community Club. This event, organized by the NTU Civil Defence Lionheart Club, highlights cutting-edge safety and security solutions, aligning with Suitetogether’s mission of safe and transparent co-living experiences.

Suitetogether Showcases Innovative Platform at Safety & Security Innovation Festival

Combatting Fraudulent Agents with Advanced KYC Verification

Fraudulent property agents continue to pose a significant challenge to tenants and landlords alike. At Suitetogether, we have implemented a rigorous Know-Your-Customer (KYC) verification process to eliminate fraudulent listings and unverified agents. Our advanced verification system ensures that all agents and landlords on our platform undergo thorough background checks, preventing scams and safeguarding tenant interests.

KYC on Our Co-Living Partners

To enhance trust and security within the co-living space, Suitetogether applies stringent KYC processes to all co-living partners. This ensures that:

  • Co-living operators meet compliance standards before listing properties on our platform.
  • Hosts adhere to industry best practices, including transparent rental agreements and tenant vetting.
  • Verified partnerships foster a secure rental ecosystem, reducing fraud risks and improving tenant experiences.

Providing Rental Guidelines and Resources

Beyond agent verification, Suitetogether prioritizes education and awareness by providing comprehensive articles and resources on rental guidelines. Our platform offers:

  • Essential rental guides to help tenants and landlords navigate Singapore’s rental market.
  • Legal and compliance resources to ensure proper adherence to rental laws.
  • Best practices for safe co-living to promote transparency and security within shared living spaces.

Join Us at the Festival!

Visitors at the Safety & Security Innovation Festival can explore Suitetogether’s live demonstration booth, interact with our team, and understand how our platform revolutionizes Singapore’s rental market. Attendees can also learn about our latest security initiatives and get exclusive insights into building a fraud-free and secure rental ecosystem.

Suitetogether remains committed to trust, security, and seamless co-living experiences. As we continue to innovate, we invite stakeholders, regulators, and the public to work together in creating a safe and scam-free property rental landscape.

About Suitetogether

Suitetogether is a premier co-living platform designed to connect tenants with trusted landlords and property agents. With zero platform fees for tenants and a pay-per-lead model for hosts, Suitetogether ensures a cost-effective and secure rental experience. Our commitment to fraud prevention and community safety makes us a leader in Singapore’s shared living industry.

Suitetogether – Secure. Transparent. Community-Driven.

For media inquiries or further details, please contact:

Kelvin Tan
pr@suitetogether.com
Contact: +65 8846 0878

Drones for Power Washing and Graffiti Removal

0
Drones for Power Washing and Graffiti Removal

PRWire:

Contact:  Aquiline Drones; 860.361-7958  Info@aquilinedrones.com

 

Drones for Power-Washing & Graffiti Removal  

     – The New Frontier –

 

(Hartford, Conn) – March 10,2025 – Working risker jobs, especially at height, is one of the most common causes of workplace-related injuries and fatalities.  For decades, industries such as power-washing have struggled with mitigating dreadful occupational hazards, primarily falls, which can occur when climbing ladders or using aerial lifts and scaffolding to access elevated workspaces.  Window washing and graffiti removal at tricky heights are common examples.  

Despite safety being paramount globally, imminent danger lurks and can cause harm to workers and billions of dollars in damages to businesses, potentially ruining them completely.   

Today, Aquiline Drones (AD), a CT-based drone manufacturer, has combined the fast-paced drone industry with the demand for external property care services, offering business startups and existing property maintenance companies alike, the power of drone technology to fulfill various exterior cleaning and improvement services safely, quickly, and cost-effectively. 

Undeniably, drone power washing is a safer way of cleaning exterior services by the precisely directed spraying of water and cleaning solutions onto those surfaces from above, including targeting hard-to-reach areas. 

With drones increasing in popularity and a burgeoning marketplace, they are being challenged to be more versatile, well beyond their proven efficacy.  Drones are being pushed to multitask within and across multiple industries insomuch that versatility has become their key value proposition!   

Akin to legacies like John Deere, Bobcat, Letherman and others, renowned for their versatility – the Spartacus Endure drone by Aquiline Drones transcends all as the most versatile in its class.  The same drone (the Spartacus Endure) can be used for power-washing, painting, graffiti removal, de-icing and many more types of jobs.  With a proven track record, the Endure is globally renowned for its unique adaptability, capable of transitioning from one job application to another by simply swapping out its undercarriage, also known as its payload, in minutes! 

Conveniently, users can swap out payloads to power-wash, paint or remove graffiti.  An even wider variety of optional payloads enables the Endure to carry loads, spray agriculture, spread seeds and fumigate as well.  Winch and dropper payloads are also available for the Endure, via a simple quick disconnect attachment point underneath.      

With the Endure’s defining hallmarks: safety, versatility and performance, the most challenging jobs can be done SAFER, FASTER & CHEAPER, by appreciable margins. 

Take this roof cleaning job for example – compliments of Pura Softwash of Madison, CT:  

https://drive.google.com/file/d/1hVJYgcIaeMi-pLI5iLyjKoMHNQvBAQj5/view

Beyond the benefit of using drones for roof washing for example, most are unaware that a homeowners insurance policy could be canceled due to excessive moss growth on the roof including on solar panels, as it indicates poor roof maintenance and could potentially lead to significant damage to the roof structure.  Drone roof washing and rejuvenation is one of the trendiest small and large business ideas of this decade! 

By eliminating the use of lifts, ladders and scaffolding, using the Spartacus Endure makes power-washing, painting and graffiti removal safer, cheaper & faster!  Wash windows, siding, building facades, small and large hotels, hospitals, water towers and storage tanks, solar panels, and many other harder-to-reach and riskier jobs.

“This is ideal for contractors worried about the seasonality of work, or desirous to expand their portfolio of services” says Barry Alexander, Founder and CEO of Aquiline Drones.  “In the public services arena, states, municipalities or townships can tackle multiple jobs like graffiti removal, washing retro reflective highway signs, and de-icing infrastructure such as electrical pylons, using the same drone or a properly managed fleet.” Alexander continues.       

Last year, Aquiline Drones and the Washington State Department of Transportation (WSDOT) completed a successful graffiti abatement proof-of-concept (PoC) exercise prompting other states to get onboard. That story is shared in this short YouTube video: 

https://www.youtube.com/watch?v=iVbHRiLVveE

AD provides entire turnkey solutions, along with an a-la-carte menu of drones and payloads, surveillance cameras with artificial intelligence (AI) analytics, etc. Complete training (online, in-house and onsite option) is also available, starting with AD’s proprietary online prep course (Flight to the Future or F2F).  Watch YouTube video tutorial:

https://www.youtube.com/watch?v=hgd0zD-mcw4&t=17s

“Sometimes, public/private partnerships work better in achieving desired outcomes” says Michael Gauger, maintenance superintendent at WSDOT who spearheaded the anti-graffiti drone project with AD.  Alexander agrees with Gauger and adds that “This could stimulate a national workforce development drive, utilizing all available hands in sprucing-up public and private infrastructure, including distressed neighborhoods.” Alexander adds.   

Last month, AD also announced a crucial partnership with the promising drone tech youth group, Drone Cadets – founded by Tony Reid.  Their Instagram post read: Drone Cadets, in collaboration with Aquiline Drones, is on a mission to help clean up great cities like New York!  With cutting-edge anti-graffiti drones and AI-enabled surveillance cameras, we’re leveraging drone technology to restore and protect cherished neighborhoods. Our goal? Cleaner streets, safer communities, and a smarter approach to urban maintenance.  Join us in embracing innovation to make a real difference. Let’s bring the future of smart city cleaning to NYC and beyond and provide opportunities to our students with workforce initiatives.

Early last year AD launched a pivotal drone power-washing program with the Middletown High School in Middletown CT, proving that vocational education is key to nurturing productive citizens: https://www.middletownpress.com/news/article/middletown-high-school-drone-small-business-class-18551834.php

In the private sector, exemplars like Aaron More and PPD Painting are bullish about adopting and advancing the development of drone power-washing, painting and anti-graffiti technology and are making substantial investments in ensuring their customers achieve their ESG goals using drone technology – with the Spartacus Endure drone being at the forefront.  Their efforts are worth checking out:  https://www.ppdpainting.com/drone-cleaning-painting

At the college level, the same applies: https://www.metrohartford.com/newsroom/about-us/newsroom/top-national-colleges-enrolling-in-aquiline-drones-online-drone-pilot-certification-course                

Key Takeaways:

Working at height is one of the most common causes of workplace-related injuries and fatalities. 

The Spartacus Endure power-washing, painting & graffiti removal drone is a safer, faster and cheaper alternative to the traditional manual approach, especially on riskier jobs.  The Endure not only completes the job faster but can drastically minimize the number of work-related accidents and incidents, which in turn lowers associated insurance costs, essentially saving time and money.

Come visit us at The HUGE Convention 2025, Nashville, Tennessee – August 20th through 22nd, Booth # 928: https://2025hugeconvention.expofp.com/?aquiline-drones

See the latest in drone technology for power-washing, painting, graffiti removal, electrical power line inspection, industrial asset inspections. Micro franchising opportunity available! 

Contact Aquiline Drones (AD) for drone sales, payload attachments, complete training, drone insurance, customer support, etc. at:

Email:  Info@aquilinedrones.com

Phone: (860) 361-7958

ABOUT AQUILINE DRONES:

Aquiline Drones Corporation (AD) is an all-American drone technology company specializing in drone manufacturing, artificial intelligence (AI), and superior drone pilot training. AD is also self-insured through Aquiline Drones Indemnity Corporation (ADIC). AD’s core management comprises highly experienced aviators, systems engineers, IT gurus, military personnel (including veterans), and business strategists. AD delivers a vertically integrated blend of products and services. AD’s full spectrum of technological solutions is widely applicable across countless industries and environments for superior, real-time data processing and insights. Visit www.AquilineDrones.com for more information.

 

Photos Courtesy of: Aquiline Drones Corporation

Regal Products Announces SecureMe™ by Regal – A Firearm Safety Movement Detection and Notification System

0

PRWire:

SecureMe Alerts Gun Owners via Smartphone about Unauthorized Firearm Access (Anytime, Anywhere) to Prevent Tragic Accidents and Suicide Attempts
You can’t be around 24/7 to know whether or not your firearm is being tampered with. SecureMe™ by Regal offers peace of mind, monitoring your firearm around-the-clock – letting you know (via smartphone alert) if anyone unauthorized tries to access your firearm.

Regal Products Announces SecureMe™ by Regal – A Firearm Safety Movement Detection and Notification System

Beacon technology is the key that detects firearm movement, transmitting a signal that generates a notification via your smartphone in real time.

For more information or to purchase SecureMe by Regal, visit our Amazon Store.

About Regal Products: For more than 30 years, Regal Products has been the leader in firearm safety solutions and accessories for the shooting, hunting, and outdoor sporting industry. Under our FSDC by Regal brand, we offer gun cable locks, trigger locks, and other lockable firearm safety devices to protect families from unauthorized firearm access. We also provide lockable gun boxes, gun cases, bags, and pouches (plus protective gear) via our Caretaker by Regal brand. Most of our products are certified as approved by the California Department of Justice, Maryland Handgun Roster Board, and Massachusetts State Police.

Regal Products Announces START™ by Regal – An All-In-One Solution to Equip First Time Gun Owners

0

PRWire:

First-time gun owners come along every day,” says Shawn Kitchell, CEO of Regal Products. “But they’re typically not aware of all the ancillary things that go along with gun ownership. Items for firearm maintenance, as well as for protecting themselves, others, and their investment.”
Regal Products introduces START with two kit options – START Kit Standard and the upgraded START Kit Enhanced. “We plan to introduce other START Kits custom-tailored to the needs of specific organizations in the future,” adds Kitchell.

Regal Products Announces START™ by Regal – An All-In-One Solution to Equip First Time Gun Owners

START Kit Standard includes:
Range Bag
Keyed Cable Lock
Chamber Flag Pack
American Flag Patch
Eye Protection
Ear Protection
Black Cleaning Cloth
Printed Material Pack – Gun Safety Card, WTTA Mental Health Screening Information Card, Product List

For more information or to purchase START Kits by Regal, visit our Amazon Store.
About Regal Products: For more than 30 years, Regal Products has been the leader in firearm safety solutions and accessories for the shooting, hunting, and outdoor sporting industry. Under our FSDC by Regal brand, we offer gun cable locks, trigger locks, and other lockable firearm safety devices to protect families from unauthorized firearm access. We also provide lockable gun boxes, gun cases, bags, and pouches (plus protective gear) via our Caretaker by Regal brand. Most of our products are certified as approved by the California Department of Justice, Maryland Handgun Roster Board, and Massachusetts State Police.

The Return of an Icon: Bentley’s Blower Roars Back to Racing

0

PRWire:

The Return of an Icon: Bentley’s Blower Roars Back to Racing
PRWire – Bentley – Blower Car Zero

In a move that bridges nearly a century of racing heritage with cutting-edge craftsmanship, Bentley’s Blower Continuation Series is proving its mettle on the track, marking a monumental revival of one of the brand’s most storied race cars. The first of the newly built series, known as Car Zero, has been competing in prestigious racing events, demonstrating its endurance and performance.

This ambitious racing campaign is more than just a nod to nostalgia—it’s an engineering feat that rekindles the fire of one of the most legendary Bentleys ever built. Nearly 100 years after Sir Tim Birkin’s Team Car #2 thundered through Le Mans, its reincarnation is once again testing its limits. And for Bentley, this marks a significant milestone: the first works racing entry at Le Mans since the Speed 8’s dramatic victory.

Crafting a Legend, Again

The Blower Continuation Series is the world’s first pre-war continuation program, meticulously reconstructing Bentley’s legendary 1929 4½-litre supercharged racer. Combining 3D-scanned data from the original Team Car #2 with period-correct blueprints, Bentley’s Mulliner division has painstakingly recreated the car with an obsessive attention to authenticity. From the hand-crafted chassis to the supercharged powertrain, every detail has been engineered to embody the spirit of its predecessor.

To ensure race readiness, minor but crucial safety modifications have been made to Car Zero. These include a FIA-compliant rain light, wing mirrors, towing points, a fire extinguisher system, and a battery isolation switch. Certified with an Historic Technical Passport (HTP), the car is officially eligible for FIA-sanctioned historic races.

The Racing Legacy Continues

Car Zero has been taking on some of the most iconic circuits in motorsport, competing alongside original Bentley Team Cars from the 1920s. Adding to the spectacle, some of the 12 customer-owned Blower Continuation cars, built by Mulliner, have also joined Car Zero on the track, proving that these handcrafted masterpieces are more than just collector’s items—they are built to race.

A Test of Engineering and Spirit

Ahead of its competitive return, Car Zero underwent grueling testing, including a six-hour endurance session at Goodwood Motor Circuit. Piloted by Stuart Morley, the Blower completed an astonishing 380 miles at full race pace, averaging 83 mph—an extraordinary testament to its engineering resilience.

“By going racing with Blower Car Zero, we will prove the performance, authenticity, and durability of our Continuation Series by taking on the original competition, and give our customers confidence that they too can take their continuation cars to the track,” said Paul Williams, Mulliner’s Chief Technical Officer. “We’ve already proved the quality of the engineering within the car, and now it’s time to unleash it in real racing conditions.”

The racing roster includes a mix of professional drivers and experienced motoring journalists who share a deep appreciation for Bentley’s heritage. As the Blower continues to make its mark on the circuit, it does so not just as a reincarnation of an automotive legend, but as a resounding statement that Bentley’s commitment to performance, craftsmanship, and racing passion endures—just as it always has.

Board of Trustees at MAJRA reviews previous year’s achievements and outcomes during its first meeting in 2025

0

PRWire:

Dubai, March 5, 2025: MAJRA – National CSR Fund convened its first Board of Trustees meeting for 2025, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Board, to discuss and review the developments and plans implemented during the past year. The meeting outlined strategic objectives, targets, and new working mechanisms for 2025. Additionally, it highlighted the key initiatives and decisions implemented across all areas of operations aimed at strengthening corporate social responsibility (CSR) in the UAE. 

H.E. Abdulla bin Touq Al Marri said: “The UAE is committed to fostering a sustainable future through collaboration, innovation, and technological advancement. Under the visionary guidance of our wise leadership, the country continues to make significant strides towards a prosperous future while also supporting CSR practices and fostering private sector participation and contributions. The first meeting of the Board of Trustees this year marks an important step in our collective journey, reinforcing our dedication to achieving national objectives and fostering partnerships between the public and private sectors, in accordance with the ‘We the UAE 2031’ vision.”

The meeting witnessed the presence of H.E. Hessa Bint Essa Buhumaid, Director-General of the Community Development Authority (CDA), and His Excellency Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and Vice Chairman of the Board of Trustees. Other notable participants were – H.E. Mubarak Al Nakhi, Undersecretary of the Ministry of Culture; Aisha Ahmed Yousuf, Undersecretary of the Ministry of Community Empowerment; H.E. Hanan Ahli, Managing Director of the Federal Competitiveness and Statistics Centre; H.E. Osama Amir Fadhel, Assistant Undersecretary of Industry Accelerators at the Ministry of Industry and Advanced Technology.  Additionally, H.E. Salama Al Ameemi, Director General of the Family Care Authority; H.E. Abdulaziz Khalid Al Jaziri, Deputy CEO and Chief Operation Officer at Dubai Future Foundation; Mariam Al Qassab, Director of the CEO Office at Sharjah Book Authority; Ms. Bedour Al Raqbani, Board Member of American University of Sharjah, Dr. Mariam Al Suwaidi and Sarah Shaw, Executive Director of MAJRA – National CSR Fund, also attended the meeting.

The session discussed the proposed plans and initiatives that support the Fund’s objectives while meeting ESG standards and provided a comprehensive review of the Fund’s achievements in 2024, highlighting key action plans, initiatives, and phases that drove positive outcomes at institutional, community, and national levels. Among the topics discussed were the Fund’s strategic partnerships and private sector initiatives, as well as decisions related to the second edition of ‘Impact Seal’ and the evaluation mechanisms. Additionally, the meeting reviewed the outputs of the previous year’s Impact Retreat, the Youth Portfolio, and the Sustainable Impact Committees.

Sarah Shaw, Executive Director of MAJRA,emphasised the Fund’s pivotal role in advancing societal progress, particularly through youth-driven initiatives that build the younger generation’s skills and foster their increased participation in CSR projects. She also said that Majra seeks to develop programs 

and events that urge private sector companies to formulate strategies and initiatives benefitting society and the country.

She added: “This meeting is a key milestone in our strategy to support national efforts and promote social responsibility within private sector companies. By reviewing our achievements and aligning future initiatives with national priorities, we aim to launch more innovative programs and adopt new mechanisms to promote sustainable development, while also enhancing private sector engagement and strengthening the Fund’s contributions to societal progress. Through these efforts, we hope to further cement the Fund’s role as a federal body that supports sustainable projects and delivers tangible social impact.”

At the conclusion of the meeting, board members reaffirmed their commitment to MAJRA’s strategic plans and goals, recognising the importance of channelling private sector contributions towards projects that align with national priorities. They also underscored the significance of promoting CSR initiatives and establishing the UAE’s leadership in social responsibility.

Huda Beauty Divests KAYALI: A New Era for the Fragrance Brand

0

PRWire:

DUBAI, Feb 20 (PRWire) – Dubai-based cosmetics powerhouse Huda Beauty announced on Monday the sale of its fragrance brand KAYALI to co-founder Mona Kattan and global growth equity firm General Atlantic, marking a significant shift in the beauty industry landscape.

The deal, subject to regulatory approval, will see KAYALI transition into an independent entity, with Mona Kattan retaining her position as CEO. Financial terms of the transaction were not disclosed.

STRATEGIC MOVE FOR BOTH BRANDS

This strategic move allows both Huda Beauty and KAYALI to focus on their respective growth trajectories. Huda Beauty, founded by beauty influencer turned entrepreneur Huda Kattan in 2013, will use the proceeds from the sale to fully redeem the ownership interest held by TSG Consumer Partners since 2017, returning the company to complete founder control.

“This decision reflects our commitment to growth on our own terms,” said Huda Kattan, founder and CEO of Huda Beauty. “We’re excited to continue evolving and inspiring within the beauty industry as an independent entity.”

KAYALI’S RAPID ASCENT

Launched in 2018 under the Huda Beauty umbrella, KAYALI has quickly established itself as a disruptive force in the fragrance industry. Known for its unique approach to modern perfumery and Middle Eastern-inspired scents, the brand has gained a strong following among fragrance enthusiasts and newcomers alike.

Mona Kattan, who has been the face and driving force behind KAYALI’s growth, expressed enthusiasm about the brand’s future. “From day one, our mission has been to create a fragrance brand that inspires confidence, creativity, and self-expression,” she stated. “This partnership with General Atlantic will unlock new opportunities and expand our global presence.”

FRAGRANCE MARKET GROWTH

The move comes at a time when the global fragrance market is experiencing robust growth. According to market research firm Euromonitor International, the global fragrance market is expected to reach $68.5 billion by 2026, up from $52.7 billion in 2021.

KAYALI is well-positioned to capitalize on this trend, particularly in the niche and luxury segments where consumers are increasingly seeking unique and personalized scent experiences.

GENERAL ATLANTIC’S STRATEGIC INVESTMENT

General Atlantic’s investment in KAYALI underscores the private equity firm’s confidence in the brand’s potential. Melis Kahya Akar, Managing Director and Head of Consumer for EMEA at General Atlantic, commented on the partnership: “Fragrance is one of the fastest-growing segments in the beauty industry, and KAYALI has redefined the sector through its imagination, authenticity, and emotional connection to consumers around the world.”

The firm’s expertise in scaling global brands is expected to play a crucial role in KAYALI’s next phase of growth, particularly in expanding its international footprint and accelerating product innovation.

IMPACT ON THE BEAUTY INDUSTRY

This transaction highlights the evolving dynamics of the beauty industry, where indie brands are increasingly gaining market share and attracting significant investment. It also underscores the growing importance of the Middle East in the global beauty landscape, with Dubai emerging as a hub for beauty innovation and entrepreneurship.

HUDA BEAUTY’S CONTINUED INFLUENCE

While divesting KAYALI, Huda Beauty remains a formidable force in the cosmetics world. With over 54 million Instagram followers, the brand’s social media presence far outpaces many of its competitors, providing a powerful platform for product launches and consumer engagement.

Huda Kattan’s decision to buy out TSG Consumer Partners and return Huda Beauty to full founder ownership is a rare move in the industry, potentially setting a new precedent for successful beauty startups.

As both Huda Beauty and KAYALI chart their independent courses, industry observers will be watching closely. The success of these brands could provide valuable insights into the future of founder-led beauty companies and the potential for niche fragrance brands to scale globally.

Goldman Sachs International acted as financial advisor to Huda Beauty, with Gibson Dunn serving as legal counsel. Skadden, Arps, Slate, Meagher & Flom provided legal advice to Mona Kattan, while Raymond James served as financial advisor to General Atlantic, with Latham & Watkins as legal advisor.

The completion of the transaction remains subject to customary closing conditions and regulatory approvals.