GH Seal Spotlight: Purina Pro Plan LiveClear Cat Food

Sensitive to feline allergens? Our GH Institute scientists were amazed by this game-changing formula that’s proven to decrease allergens on cat hair and dander in just a few weeks.

Purina Pro Plan Purina Pro Plan with Probiotics, High Protein Dry Cat Food, LIVECLEAR Chicken & Rice Formula – 16 lb. Bag

Purina Pro Plan Purina Pro Plan with Probiotics, High Protein Dry Cat Food, LIVECLEAR Chicken & Rice Formula – 16 lb. Bag

WHY IT EARNED THE GH SEAL

A perfect pet food choice for homes with animal lovers who are susceptible to cat allergens, Pro Plan LiveClear cat food is backed by 10 years of cutting-edge research and a dedication to ingredient integrity, animal welfare and safety. Plus, cats love the taste!

1. BREAKTHROUGH INNOVATION. LiveClear is coated with a specific protein, derived from eggs, that carries antibodies for a common allergen found in cat saliva (Fel d 1). This allergen is transferred to fur when cats lick themselves while grooming. When cats eat LiveClear, the antibodies bind to the allergen and neutralize it —before it gets on their fur.
2. FAST-ACTING, LONG-TERM RESULTS. In a clinical study of 105 cats, 97% showed a reduction in allergens on hair and dander, with an average decrease of 47% during week three. GH’s consumer study echoed these benefits. “Brody loves to be right in my face, and that was easier to deal with these past few weeks,” raved one tester.
3. IMPRESSIVE NUTRITION. In GH tests, 94% of at-home users were impressed by the added nutrients in the formula, which include omega-6 fattyacids, probiotics, vitamins and minerals. “My cats seem to be thriving on the new food,”said a tester. “I’ll definitely look for it in the store when I need more cat food.”
4. PICKY-EATER FRIENDLY. Many testers noted that the food did not upset their cats’ stomachs, and 89% of them reported that their cats enjoyed eating the food.“Kitty loved it. He’s superpicky, and I was surprised that he didn’t turn up his nose a tit,” said one. “This is my go-to cat food now,” said another.

Birnur (she/her) led the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute from 2007 to 2023. In addition to overseeing product testing and GH Seal applications, she conducted our annual Beauty Awards selection process and was an active leader in GH’s green initiatives, including the Sustainable Innovation Awards and Raise the Green Bar Summit. In addition to earning M.Eng. and Ph.D. degrees in chemical engineering, she also has a professional certificate in sustainability management from Columbia University.