Last Chance to Design Custom MetroCards Available

The Metropolitan Transportation Authority (MTA) has announced the opportunity for advertisers to create the last two “premium” custom MetroCards to commemorate the retirement of the iconic MetroCard.

Since its introduction in 1994, the MetroCard has seen 400 different limited-edition designs, including collaborations with Supreme, David Bowie, Notorious B.I.G, Kate Spade, KISS, Law and Order, and Ice Spice.

MTA Chief Customer Officer Shanifah Rieara stated that creating one of these final custom MetroCards presents a unique opportunity for brands, artists, or cultural institutions to leave their mark on transit history. As the MTA moves towards tap and go payment methods using bank cards, smartphones, or wearable devices, these last two cards are expected to become highly sought-after collectibles.

This initiative aims to celebrate the retirement of the MetroCard while encouraging customers to embrace the convenience of tap and go payments. More information about the program and how to apply can be found on the MTA website.

spot_img

More from this stream

Recomended

AI Sign Language Startup ELdeS from Uruguay Joins EU Accelerator

Founded by Martín and Fabián Curzio, ELdeS aims to streamline its European expansion through this innovative acceleration format. The program matches...

UPS renews agreement for renewable natural gas with Hexagon Agility

Medium- and heavy-duty trucks in UPS’s fleet will continue to use renewable natural gas (RNG) after the package delivery company signed a three-year extension on its supply contract with...

‘Dr. Pat Cassidy Discusses Net32 in Dentistry’

[embedded content] Dentistry Today’s editor-in-chief, Dr. Paul Feuerstein and Dr. Pat Cassidy, Co-Founder and Chief Dental Officer of Net32, discuss the crucial role of personal patient...

New president appointed at O’Connor Connective

O’Connor Connective, a strategic communications and consulting firm for companies and nonprofits, announces Nina Nolan Rouse as the organization’s president, effective July 8. This will allow founder...

‘Rebrand Shifts Focus to STOP THE TRAFFIK’s Prevention Mission’

STOP THE TRAFFIK, the global charity dedicated to bringing an end to human trafficking worldwide, is unveiling its new brand identity, designed by Fold7 Design. The organisation has succeeded in...

New Flight Route from Dublin to Denver Commences Today

Aer Lingus launched its new non-stop route between Dublin and Denver today, May 17. The inaugural service took flight from Dublin at 3:30 pm on Friday, with the new route operating four times weekly...