‘New Collaboration: Enhanced Payments in EEMEA’

Mastercard and First Abu Dhabi Bank (FAB) have joined forces in a global partnership to enhance the digital payments ecosystem in Eastern Europe, the Middle East, and Africa (EEMEA). This collaboration, which builds on their longstanding relationship, aims to make significant strides in key markets such as the UAE, Saudi Arabia, Oman, and Egypt.

The deal between Mastercard and FAB signifies a shared commitment to driving accelerated growth and innovation in the region. Through the pooling of their expertise and resources, the partners plan to introduce disruptive products, services, and solutions tailored to the needs of consumers, SMEs, and commercial segments. The ultimate goal of this initiative is to provide stakeholders with increased choice, flexibility, and benefits in their financial transactions.

Futoon Al Mazrouei, Group Head of Consumer Banking, UAE, FAB, expressed excitement about ushering in a new era of growth and digital transformation across the region. The partnership plans to utilize cutting-edge technologies like Artificial Intelligence (AI) to transform the customer experience and enhance operational efficiency. Mastercard’s Global Center for Advanced AI and Cyber Technology, based in the UAE, will play a pivotal role in leveraging the power of AI to drive innovation and improve service delivery.

Khalid Elgibali, Division President, Middle East and North Africa, Mastercard, highlighted the importance of collaborating with ecosystem players to power economies, boost financial inclusion, and create a sustainable, connected world where everyone can thrive. This global partnership between Mastercard and FAB represents a significant milestone in their shared journey of innovation and growth.

spot_img

More from this stream

Recomended

ClearOne and FVC Join Forces to Enhance AV Technology in MEA Region – PRWire

PRWire

ClearOne Partners with FVC to Revolutionize AV Solutions in the Middle East and Africa ClearOne (NASDAQ: CLRO), a global leader...

PRWire Press release Distribution Service.

Islamic Finance Explained: Principles, Instruments, and Global Growth – PRWire

PRWire

Unlocking the Secrets of Islamic Finance: Ethical Banking Redefined Islamic finance is transforming the financial world by adhering to Sharia...

PRWire Press release Distribution Service.

Islamic Finance Explained: Principles, Instruments, and Global Growth – PRWire

PRWire

Unlocking the Secrets of Islamic Finance: Ethical Banking Redefined Islamic finance is transforming the financial world by adhering to Sharia...

PRWire Press release Distribution Service.

Offa launches ultra-quick buy-to-let Islamic finance for British expats – PRWire

PRWire

Offa launches ultra-quick buy-to-let Islamic finance for British expats Dubai, United Arab Emirates, 11 July 2024 – Offa, the UK’s...

PRWire Press release Distribution Service.

Découvrez l’auteur Alain Couture – PRWire

PRWire

Découvrez les romans de l’auteur Alain Couture Alain Couture, un enseignant à la retraite ayant consacré plus de trente-cinq ans...

PRWire Press release Distribution Service.

Discover the Novels of Alain Couture – PRWire

PRWire

Discover the Novels of Author Alain Couture Alain Couture, a retired teacher who dedicated more than thirty-five years to education,...

PRWire Press release Distribution Service.