Toast, a leading technology platform for restaurants, has unveiled its new Digital Storefront and Marketing Suites, offering innovative solutions to enhance the digital hospitality experience for restaurants. The Digital Storefront Suite provides robust website and online ordering capabilities, while the Marketing Suite combines marketing tools with automation technology to create a seamless online environment that attracts guests and encourages repeat visits.
According to Steve Fredette, president and co-founder of Toast, the technology has already revolutionized the on-site guest experience, and now the new suites aim to extend that enhancement to the digital realm. With features such as AI-powered writing assistants, search engine-optimized websites, online menus, promotional offers, loyalty programs, and automated marketing campaigns, Toast helps restaurants draw in guests and keep them coming back for more.
The Marketing Suite offers a range of powerful tools to help restaurant owners achieve their goals, including AI-driven email marketing campaigns, automated marketing campaigns based on guest data, a recommendation engine for timely insights, and targeted promotional offers tailored to specific business needs. These features have been shown to increase sales significantly for restaurants that utilize them.
On the other hand, the Digital Storefront Suite includes a website builder with features such as search engine optimization, automatic POS integration for menu updates, customization options, templates, and drag-and-drop tools. These tools make it easy for restaurants to build and customize professional websites that drive traffic and enhance the online ordering experience.
Overall, the Digital Storefront and Marketing Suites from Toast offer a comprehensive solution for restaurants looking to improve their online presence and attract more guests. With customizable online ordering, promotional offers, loyalty programs, and gift cards, Toast provides restaurants with the tools they need to succeed in the digital age.
