Connoisseur Launches New ‘Thrill Your Senses’ Masterbrand Campaign
A new campaign from Connoisseur is taking the ice cream brand to new heights with a focus on sensory experiences. Led by director Jason Evans of Exit Films, and with post and music by Heckler, the campaign aims to tap into the activation of the senses and their ability to evoke memories.
The series of stunning films in the campaign aim to transport viewers back to another time and place, immersing them in the moment as if they were still there. James Orr, creative director and co-founder of SICKDOGWOLFMAN, expressed pride in the campaign, highlighting how each aspect of it feels meticulously crafted to showcase Connoisseur through sensory experiences.
The campaign will be showcased on digital and social platforms, as well as through visually striking out-of-home executions shot by Saskia Wilson of The Pool Collective. Tara Cook, marketing manager at Connoisseur, emphasized the brand’s goal to solidify its position as the premium ice cream choice not only within its category but across the entire FMCG landscape.
Cook shared, “We’re thrilled to launch our new ‘Thrill Your Senses’ Connoisseur Masterbrand campaign. Our aim is to create an ad that is thrilling, aspirational, and emotional, while also maintaining a youthful and inclusive vibe that resonates with everyone. This campaign is a testament to our collaboration with SICKDOG and we couldn’t be prouder of the finished product. We can’t wait for it to be out in the world.”
