Shanghai – SOUEAST, the revitalized automotive brand, hosted its first-ever International Business Annual Conference in Shanghai, bringing together hundreds of global distributors under the theme “EASE YOUR LIFE.” This milestone event marks a new chapter in the company’s international journey, highlighting a fresh approach to smart, comfortable, and accessible urban mobility.
During the conference, attendees experienced SOUEAST’s newest vehicles—S09, S07, S06, and the hybrid S06 DM—through immersive test drives in Shanghai’s Chuansha district. The event gave global partners and media a hands-on introduction to SOUEAST’s innovative design and performance.
A Global Strategy with Local Impact
Founded in 1995, SOUEAST is entering a new era following a major restructuring in 2024. The company is now rolling out a five-year international expansion plan aimed at bringing smarter mobility to younger, urban drivers around the world.
Key to this plan is a “local production, global coordination” model. SOUEAST is investing in 6 international R&D centers and expanding its manufacturing base with 13 operational facilities across the Middle East, Central Asia, Africa, and South America—and 6 more on the way. This growth ensures faster delivery, better local adaptation, and enhanced innovation.
Growing Global Presence
SOUEAST has already made significant strides in 2024, entering over 30 international markets and establishing 144 sales networks. With strong backing from its parent Group, the brand is focused on building a reliable global supply chain and offering faster, more responsive service and spare parts delivery—ensuring a smoother experience for customers everywhere.
A New Vehicle Lineup for Modern Drivers
At the heart of SOUEAST’s vision is a new generation of vehicles designed for urban living. The company introduced a refreshed product lineup of SUVs and sedans across key segments, with additional models—including a next-gen urban pickup—planned by 2030.
All vehicles will feature SOUEAST’s signature design philosophy: Stylish, Comfortable, and Smart Technology. Powertrains will range from traditional internal combustion engines to hybrid and fully electric options, powered by proprietary technologies that offer greater fuel efficiency, smoother performance, and enhanced safety.
Smarter Service, Better Support
To support its expanding footprint, SOUEAST is revamping its global service network with cutting-edge technologies like AR-enabled service stations and faster delivery systems. These improvements are aimed at redefining the after-sales experience and setting new standards in customer satisfaction.
A Vision for the Future
The Shanghai conference marks a major step forward in SOUEAST’s global journey. With strong investment, a growing international network, and a bold vision to transform urban mobility, the company is poised to become a key player in the future of city driving.
By partnering with global distributors and staying focused on user experience, SOUEAST aims to deliver on its promise to “Ease Your Life”—making everyday mobility smarter, safer, and more enjoyable.
