In an era where digital connectivity transcends borders, Trip.com Group is set to highlight the enduring value of human interaction at the SuperBridge Summit 2024 in Dubai. Serving as the event’s title partner, the global travel services provider aims to share its innovative vision for the future of travel while empowering communities worldwide.
This collaboration comes at a pivotal time for the United Arab Emirates’ tourism industry. The World Travel and Tourism Council’s Economic Impact Survey 2024 revealed that tourism contributed 11.7% to the UAE’s GDP in 2023, supporting over 809,000 jobs—roughly one in every nine positions in the country. Trip.com Group’s involvement underscores the sector’s significance to the economy and the pressing need for innovative solutions to enhance the travel experience.
As an industry leader, Trip.com Group continues to redefine how people explore the world through cutting-edge technologies. At the summit, the company plans to share its expertise and collaborate with global partners to drive the future of travel. The goal is to enhance customer experiences, discuss transformative trends, and build a collective vision for the industry’s evolution.
An exclusive session titled “Human Connections in the Digital Age,” led by Jane Sun, CEO of Trip.com Group, will delve into the importance of genuine interpersonal relationships amid unprecedented digital connectivity. The discussion will also explore how large-scale global events can foster cross-cultural understanding.
“At Trip.com Group, our mission is to pursue the perfect trip for a better world,” said Jane Sun. “We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive collaboration and innovation toward this goal. Through continuous investment and innovation, we aim to shape an exciting and prosperous future for travel together.”
The company has been at the forefront of integrating advanced technologies to enhance travel experiences. Since launching an innovative live-streaming model in 2020, Trip.com Group has garnered over 2.1 billion cumulative views, setting new industry standards for customer engagement. Additionally, the adoption of artificial intelligence in customer service has saved travelers 500,000 hours of waiting time in 2023 alone. Their AI assistant, TripGenie, has addressed over one million inquiries since its inception.
“We are delighted to partner with Trip.com Group for the SuperBridge Summit 2024,” said Vanessa Xu, Co-Founder of the SuperBridge Council. “The brand’s steadfast dedication to innovation and advancing human connectivity aligns seamlessly with the summit’s mission to foster economic and social growth for the betterment of future generations.”
Organized by the Dubai World Trade Centre and the SuperBridge Council, the summit will take place on October 15-16, 2024, at the One&Only One Za’abeel Hotel in Dubai. Under the theme “Innovate for Next Gen,” the event will explore various factors influencing the global economy. It will bring together business leaders, investors, and policymakers from rapidly growing economies, including China, South Korea, India, Brazil, and the UAE.
About SuperBridge Summit
The SuperBridge Summit serves as a pioneering platform aimed at fostering collaboration and innovation among the world’s fastest-growing economies. By connecting leaders from diverse sectors, the summit seeks to magnify underrepresented voices and catalyze meaningful actions on a global scale.
About Dubai World Trade Centre
Since 1979, the Dubai World Trade Centre has been a global business facilitator and home to the region’s leading convention and exhibition center. As a designated free zone complemented by award-winning commercial real estate, it plays an integral role in Dubai’s growth story, having hosted over 6,000 events and attracted more than 38 million business visitors.
About SuperBridge Council
The SuperBridge Council is a global organization comprising renowned entrepreneurs and cultural leaders. It aims to ignite and unite future-minded leaders from the world’s fastest-growing economies to discover opportunities that are often underappreciated. The council works in partnership with businesses and institutions to promote productive networks and drive growth through realizing human potential.
