‘Fall/Winter 2024 Pre-Collection Campaign’

‘Fall/Winter 2024 Pre-Collection Campaign’

KENZO, the renowned French fashion house, has recently unveiled their Fall-Winter pre-collection designed by the talented Japanese artistic director, Nigo. Drawing inspiration from science fiction, lunarscapes, and futurism, the pre-collection made its debut at the 2024 runway show in January, showcasing elements of space travel.

The ethereal and otherworldly essence of Earth was captured by Canary Islands-born photographer Lengua, who skillfully blended lunar landscapes with the soothing familiarity of ocean waves for the shoot. The main collection that influenced the pre-collection revolves around the physical journey of the sun across the sky, from West to East. Nigo’s creative vision is reflected in the garments themselves, which embody solar motifs like the ray-like plissé soleil dress and the iconic Weave pattern inspired by Japanese hakeshi baten fireman’s jackets.

Metallic sequins in the collection mimic the enchanting experience of space travel among the stars, while futuristic silhouettes and cargo trousers pay homage to classic space suits. The Rue Vivienne’s glittering constellation logo stands out on black fabric, symbolizing the convergence of the earthly and the galactic in the designs.

A striking ideogram featuring five businessmen with briefcases pays homage to the influential Japanese electronic band YMO, adding a touch of musical inspiration to the collection. The seamless blend of futuristic elements, celestial motifs, and artistic vision makes KENZO’s Fall-Winter pre-collection a true masterpiece in the world of high fashion.

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