IAA merchandising platform adds JD Power service for VIN-specific trim data

IAA, a global digital marketplace connecting vehicle buyers and sellers, has implemented the J.D. Power ChromeData VIN Descriptions (CVD) service in the IAA Interact merchandising platform.

The addition of CVD to the platform is designed to give IAA customers access to specific trim-level information for more than 90% of vehicles listed, including Ford and Toyota.

IAA’s parent company, RB Global, called the integration “the next-generation solution for identifying, describing and marketing vehicles, and providing specific details for even more OEMs.”

The company cited CVD’s “deep and comprehensive vehicle data, configuration rules and industry-leading data-engineering capabilities” as improving data accuracy to help ensure appropriate sale prices on high-end trims and enhancing the data science capabilities of the IAA Vehicle Value predictive valuation model.

RB Global senior vice president of product management Doug Rusch said CVD “provides more accurate VIN decoding for our customers than was previously available.”

“The J.D. Power ChromeData VIN Descriptions service will not only improve the IAA Interact merchandising platform,” he said, “it will also improve the overall customer experience for all users — buyers and sellers alike — by providing more comprehensive data.”


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